Burberry is bringing a vibrant new energy to its Her fragrance line, and if you’ve ever listened to Olivia Dean’s soulful voice, you already get why. The East London singer-songwriter has just been announced as the newest ambassador for Burberry Her, and this partnership feels like a meeting of creative spirits.
Why Olivia Dean and Burberry Are the Perfect Match
Olivia Dean isn’t just another celebrity face, she’s an artist with real depth. Her music is a blend of classic soul, modern pop, and a touch of nostalgia, which matches Burberry Her’s signature balance of familiar comfort and contemporary spark. Both Dean and Burberry have roots in London, and both are known for celebrating individuality, self-expression, and a bit of British edge.
How Fragrance Tells a Story, According to Olivia
In her own words, Olivia is a huge fan of perfume, especially for the way scent can instantly spark a memory or capture a mood. “It’s such an honour to represent a fragrance that celebrates being yourself,” she says. “Burberry always felt iconic to me, but also fresh and personal. To be part of that legacy is honestly a dream come true.”
The Journey of Burberry Her (and How Coty Fits In)
Burberry’s beauty journey hasn’t always been straightforward. The brand took back its fragrance and beauty division from Inter Parfums in 2012 to gain more creative control. Later, after partnering with Shiseido for a few years, Burberry made a major shift in 2017, handing global rights to Coty in a £130 million deal. Since then, Coty has handled the development, manufacturing, and worldwide distribution of Burberry Beauty, ensuring those now-iconic scents reach fragrance lovers everywhere.
What Can You Expect from the Upcoming Campaign?
Come January 2026, Olivia Dean’s first campaign for Burberry Her hits the streets. The imagery is set to reflect the signature character of both Dean and Her, a mix of modern city cool with a nod to timeless British elegance. The fragrance itself is a celebration of juicy berries, soft florals, and a cozy, musky base that feels like wrapping yourself in your favourite scarf on a night out in London.
Why This Move Matters for Burberry (and You)
With Olivia Dean fronting the Burberry Her campaign, the brand is doubling down on celebrating real, creative people who aren’t afraid to wear their personality on their sleeve. For fans of Olivia and followers of Burberry style, this is more than another perfume ad, it’s an invitation to express exactly who you are, with every spritz.
In a world where both music and fragrance have the power to shape memories, this new partnership puts authenticity front and center. So, whether you’re discovering Burberry Her for the first time or you’re already loyal to its signature scent, expect to see (and smell) a lot more bold, creative energy in the months to come.
