Dior’s newest release brings jammy berries and bold femininity – but does it live up to the hype?
After months of anticipation, Miss Dior Essence has finally landed, and the fragrance community is buzzing. Created by Dior’s Perfume Creative Director Francis Kurkdjian, this new addition to the Miss Dior family promises “confident, liberated femininity” with a gourmand twist. But does it deliver?
First Impressions: Bold and Jammy
Miss Dior Essence opens with an immediate burst of jammy blackberry that’s impossible to ignore. Unlike subtle fruit accents you might find in other fragrances, this is full-on berry marmalade territory. The elderflower adds a sophisticated floral backdrop that prevents the opening from feeling too juvenile, but make no mistake – this is a sweet, gourmand fragrance from the start.
One reviewer perfectly captured the experience: “Right from the start, this fragrance presents a vibrant burst of jammy berries… this scent feels very much like a sophisticated berry experience.”
The Heart: Jasmine Takes Center Stage
As the initial berry blast settles (which happens fairly quickly), jasmine sambac emerges as the star. This isn’t your typical powdery jasmine – it’s lush, creamy, and maintains that gourmand sweetness from the opening. The floral heart feels modern and youthful while still carrying the elegance you’d expect from Dior.
The transition is smooth, with the berry notes never completely disappearing but rather melding beautifully with the white florals.
The Dry Down: Woody Sophistication
The base reveals dense oak accords that ground the sweetness and add much-needed sophistication. Some wearers detect subtle smokiness, though it’s never overpowering. The wood notes transform this from a purely gourmand fragrance into something more complex and wearable for various occasions.
Performance: Strong and Long-Lasting
This is where Miss Dior Essence truly shines. Multiple reviewers report impressive longevity – one noted still smelling the fragrance 15+ hours after application. The sillage is substantial, with the scent projecting about a foot from the skin during the first few hours.
Pro tip: A little goes a long way. Two sprays are more than sufficient for most people.
Who Should Buy This?
Perfect for you if:
- You love fruity, gourmand fragrances
- You want something bold and statement-making
- You appreciate modern takes on classic florals
- You’re looking for excellent longevity
Skip this if:
- You prefer subtle, minimalist scents
- Sweet fragrances give you headaches
- You want something office-appropriate
- You’re on a tight budget
Comparisons and Similar Scents
Several reviewers noted similarities to:
- Burberry Her Intense (same perfumer, similar berry sweetness)
- YSL Mon Paris (less fizzy, more berry-forward)
- Previous Miss Dior iterations (but fruitier and more modern)
The Packaging
The bottle is undeniably gorgeous, featuring the classic 1947 Miss Dior design with frosted houndstooth pattern and black grosgrain bow. The pink-tinted juice adds a playful touch that matches the scent’s youthful energy.
Price and Value
Pricing:
- 50ml: £130 / $175 / €150
- 80ml: £170 / $230 / €200
For a designer fragrance with this level of performance and luxury packaging, the pricing is competitive, though certainly not budget-friendly.
Miss Dior Essence Hits Different
This well-crafted gourmand floral delivers on its promises of intensity and femininity. While it may not be groundbreaking in terms of composition, it’s executed beautifully with excellent performance.
This feels like a fragrance designed for Gen Z and younger millennials who want luxury with personality. It’s Instagram-worthy, conversation-starting, and unapologetically sweet – exactly what many fragrance lovers have been craving.
Rating: 4/5
If you’re in the market for a high-quality fruity floral that makes a statement, Miss Dior Essence is worth trying. Just be prepared for compliments – and maybe some curious looks from those wondering what smells so deliciously jammy.
Available now at Dior boutiques, department stores, and online retailers worldwiide.
