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The celebrity fragrance gold rush of 2025 has everyone from pop princesses to reality stars bottling their essence

If you’ve stepped foot in a fragrance store lately, you’ve probably noticed something: every celebrity and their grandmother seems ...

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Vaquera’s First Fragrance Is a Love Letter to Lost Things

Vaquera’s debut fragrance “Classique Perdu” smells like thrift store treasures and forgotten dreams – and that’s exactly the point ...

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The Great Perfume Panic: Why Your Signature Scent Has Gone Rogue

That bottle of perfume you’ve been loyal to for years? It’s not you, it’s them – and there’s a ...

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When Your Dinner Smells Better Than Your Perfume Collection

Imagine walking into a restaurant and being handed not just a menu, but strips of fragrant paper to sniff ...

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Balenciaga Makes Grand Return to Perfume with 10 Fragrance Collection

After nearly a decade away from fragrance, Balenciaga has boldly reentered the olfactory world with a ten-piece perfume collection. ...

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Memo Paris Teams with Jean Jullien for Playful Odéon Relaunch

Memo Paris has revived its beloved Odéon fragrance with a limited-edition collaboration featuring contemporary artist Jean Jullien. The relaunch ...

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