Aramis Fragrance Reviews, News & Deals

Aramis, launched in 1964 by Estée Lauder Companies, is one of the first brands to bring prestige men’s fragrances to a global audience. The debut scent, simply named Aramis, became an icon of masculine perfumery with its bold leather, woody, and spicy profile. It was groundbreaking at the time, offering men a fragrance with the same luxurious quality and branding attention previously reserved for women’s perfumes.

Over the decades, Aramis built a reputation for timeless masculinity. Scents like Aramis 900, Devin, and Tuscany Per Uomo became staples for men who wanted confidence, refinement, and presence. The house is strongly tied to the 70s and 80s fragrance style: assertive, rich, and unapologetically masculine, with strong projection and long-lasting power.