Memo Paris has revived its beloved Odéon fragrance with a limited-edition collaboration featuring contemporary artist Jean Jullien. The relaunch injects Jullien’s signature whimsical illustrations into the perfumer’s iconic scent, creating an immersive sensory and visual experience.
Fresh Facets for a Parisian Icon
Originally introduced in 2016 as part of Memo’s City Travel Collection, Odéon captured the smoky elegance of Paris’s Left Bank cafés through notes of incense, iris pallida, and Atlas cedar. For this edition, Memo’s perfumers have refined the composition:
- Incense blends with creamy benzoin for depth and sweetness
- Iris pallida is brightened by hedione for a fresh, dewy character
- Atlas cedar gains cashmeran for a soft, skin-like warmth
Jean Jullien’s Unmistakable Illustrations
Jean Jullien, renowned for his playful and graphic approach, has transformed Odéon’s frosted glass bottle into a miniature canvas. His quick, fluid sketches depict stylized Parisians strolling beneath curling incense smoke in a palette of pastels and warm neutrals. The outer box unfolds like an art print, with Jullien’s doodles framing Memo’s elegant logo. Buyers also receive a commemorative print to display at home.
Limited Availability and Pricing
The Memo Paris Odéon x Jean Jullien limited edition is available now at Memo Paris boutiques and select luxury retailers worldwide. The 75 ml Eau de Parfum is priced at €265, positioning it as both a collectible art object and a modern take on a heritage scent.
A Celebration of Perfume and Contemporary Art
This collaboration marks Memo Paris’s boldest creative venture to date, uniting the worlds of luxury perfumery and contemporary illustration. By entrusting a celebrated visual artist to reimagine their packaging, Memo elevates Odéon from a fragrance into a multisensory celebration of Parisian culture, inviting collectors and fragrance lovers alike to experience scent and art in harmony.
